Kenya Introduces Tough New Rules for Lottery Advertising
Kenya is tightening its gambling regulations, and the National Lottery Board (NLB) could face a Sh1 million fine or up to six months in prison for failing to remove lottery advertisements on time.
Under the new rules, the NLB must take down billboards, posters, digital ads, and other promotional materials within seven days after a lottery competition ends. Violations could result in a fine, imprisonment, or both.
All lottery advertisements, including those broadcast on television and radio, must receive approval from the relevant regulator.
Key Details of the New Rules
- Maximum fine: Sh1 million.
- Possible jail term: Up to six months.
- Deadline: Advertisements must be removed within seven days after a promotion closes.
- Main goal: Encourage responsible gambling and protect minors.
The penalties mark a significant shift, as authorities have traditionally focused on fining private companies that violate industry regulations.
Kenya Plans Its First National Lottery
The new regulations come as Kenya prepares to launch its first state-backed national lottery, potentially by April 2027. The NLB has already selected two firms to help identify an operator for the planned lottery.
Established in 2023, the board oversees and monitors lottery operations across the country. It can apply to the Gaming Regulatory Authority of Kenya (GRAK) for approval to conduct lottery competitions.
Applications must explain the purpose of a competition and demonstrate that sufficient funds are available to cover prize payments.
A portion of the planned national lottery's ticket revenue will support public causes, including healthcare, education, and sports.
Kenya currently has no national lottery, although residents participate in commercial and charitable games, including the Kenya Charity Sweepstake and My Lotto Kenya.
Gambling Advertising Spending Rebounds
The tougher advertising rules also come as Kenya's betting and gaming industry recovers from a period of regulatory pressure.
Industry advertising spending increased by 42.7% to Sh187 million in the three months ending December 2025.
However, spending had previously dropped sharply following stricter regulations introduced in June 2025. In the preceding quarter, advertising expenditure reportedly fell by 89% to Sh131 million, compared with Sh1.2 billion in the earlier quarter.
The latest measures aim to improve oversight of gambling promotions, encourage responsible gaming, and prevent minors from being exposed to betting advertisements.
